Stephen Fay.

Responsible for designing innovative environmental graphics, wayfinding systems, and branded experiences for the built environment, integrating design, storytelling, and technology to communicate a brand’s vision and create immersive user experiences in sports facilities.

• Owned the redesign of Oklahoma’s $7M golf clubhouse and performance center from schematic design through install — opened fall 2025.
• Led Nebraska Volleyball’s full player suite — locker room, lounges, film room, tunnels — through schematic design, solo.
• Concept design for the gear display and hype tunnel inside Kansas Football’s $450M stadium renovation — opened summer 2025.

Baxter House is a design and build firm with a focus on brand activations, plus the design and build of props and sets for television, film and commercial productions. As owner and operator, I have managed all aspects of the business from developing concepts with clients, to swinging a hammer, and everything in-between.

• Designed and built a traveling street activation for Hawaiian Airlines — a twelve-foot multimedia arch with mechanized windows — and installed it with a crew of twelve in a one-hour sidewalk window.
• Held the shop end to end: lease, equipment, payroll, and vendor relationships across four years of builds.

Full-time in-house art director managing all creative and logistical components of live-action Rooster Teeth productions including:

• Design, construction and installation for broadcast and web productions — sets frequently designed, built, and installed solo, concept through camera-ready.
• Production design for feature films and television series — leading art department crews across the US, Canada and the UK.
• Experiential design and installation management for RTX, Rooster Teeth’s annual Comic-Con-style convention in Austin, TX — recurring buildouts across the convention floor.
• Design for playful & stylish office environments in satellite offices.

Commercial art direction for brands including JCPenney, Progressive, Tide, Target and Toyota under agencies GSD&M and others; experiential design and builds for Nike, Napster and Ketel One; music video art direction for Paramore, Barenaked Ladies and plenty of other bands.

Specialized restoration of parlor guitars and mandolins from the late 19th and early 20th century.