As Experience Designer on the Oklahoma Golf Performance Facility, my focus was on the tension between tradition and ambition. Golf has a deeply established visual language, and part of the challenge — and the opportunity — was knowing where to push against it.

I developed an environmental design strategy built around choreographed brand moments: entry sequences, circulation paths, and threshold experiences that give each space a distinct sense of arrival. Rather than applying identity across surfaces uniformly, I treated it as something athletes and visitors move through over time.

The facility needed to serve two programs simultaneously without either feeling secondary. That constraint shaped nearly every decision, from how shared spaces were zoned to how program-specific environments were differentiated while still reading as one cohesive whole.